# File lib/chart-candy/builder/xls_builder.rb, line 57
  def cell(content=nil, options={})
    options.reverse_merge! format: nil, nature: :text

    row_obj = @sheet.row(current_row)

    row_obj.set_format current_column, @formats[options[:format]] if options[:format]
    set_cell_format options[:nature]
    row_obj.height = row_obj.format(0).font.size * 1.6

    parsed_content = format_data(content)

    @sheet[current_row, current_column] = parsed_content

    @columns_width[current_column] = parsed_content.to_s.length if @columns_width[current_column].to_i < parsed_content.to_s.length

    @current_column += 1
  end