VELA
SERIES A · 2026
Know whatchanged.
Decide what happens next.
Vela turns product data into an explained, owned decision —before the moment passes.
01
DECISION INTELLIGENCE FOR PRODUCT TEAMS · CONFIDENTIAL
VELA
THE PROBLEM
02 / 10
The decision arrivesbefore the context.
11.4
HOURS / WEEK
spent reconciling dashboards, alerts, andstakeholder context before a productdecision can be made.
Illustrative customer discovery · n=42 product teams · Q2 2026
DASHBOARDS
ALERTS
TICKETS
VELA
WHY NOW
03 / 10
Three forces converge.The category opens now.
01
MORE SIGNAL
Product teams now operateacross dozens of live datasources.
02
LOWER COST
Models can explain anomaliesin seconds, not analyst-days.
03
HIGHER URGENCY
Shorter shipping cycles leaveno room for manualreconciliation.
Category drivers shown for illustration; replace with sourced market evidence.
VELA
THE WORKFLOW
04 / 10
One signal.One accountable decision.
DETECT
Conversion-18.4%
EXPLAIN
Paymenttimeout
ROUTE
Owner:Checkout
DECIDE
Rollbackrecorded
Illustrative incident workflow
VELA
PRODUCT PROOF
05 / 10
One screen explainswhat changed and why.
CHECKOUT CONVERSION
−18.4%
LIKELY CAUSE
Payment provider timeoutafter deploy #4821
OWNER Checkout teamACTION Roll back deploySTATUS Decision recorded
VELA
TRACTION
06 / 10
$1.8M
ARR
3.1× YoY
Q1'25
Q2
Q3
Q4
Q1'26
Q2
94%
GROSS LOGO RETENTION
Trailing 12 months
2,400
WEEKLY ACTIVE TEAMS
Four-week average
11 WKS
SALES CYCLE
Median, closed-won
Illustrative operating metrics · Q2 2026
VELA
BUSINESS MODEL
07 / 10
Land with one team.Expand with shared context.
LAND
$24K
Starting ACV1 product team
EXPAND
$72K
Median year-two ACV3 connected teams
COMPOUND
118%
Net revenue retentionTrailing 12 months
Illustrative pricing and retention metrics · Q2 2026
VELA
MARKET + GTM
08 / 10
Start narrow.Expand through the workflow.
$1.2B
INITIAL WEDGE
50K product-led companies× $24K starting ACV
01
DESIGN PARTNERS
Founder-led proof in high-pain teams
02
TEAM EXPANSION
Shared incidents invite adjacent teams
03
ENTERPRISE
Security and governance unlock standardization
Illustrative bottom-up market sizing; replace assumptions with sourced account data.
VELA
DEFENSIBILITY
09 / 10
Context compounds.Workflows become harder to replace.
BI
ALERTING
COPILOTS
VELA
MORE CONTEXT
MORE ACTION
WHAT COMPOUNDS
01
Decision history tied to live productsignals
02
Organization-specific ownership andescalation graph
03
Integration footprint across analyticsand workflow tools
Illustrative competitive positioning
VELA
$8M
SERIES A
24 months to $8M ARRand repeatable enterprisedistribution.
USE OF FUNDS
45% Product + AI35% Enterprise GTM20% Security + operations
FOUNDING TEAM
Maya Chen
CEO · Product analytics, ex-Atlas
Jon Bell
CTO · Data systems, ex-Vector
Priya Shah
VP GTM · Enterprise SaaS, ex-North
Illustrative names, roles, and financing data
invest@vela.so