# MARKETING_GOAL_CATALOG.md

> Initiative: INITIATIVE-020  
> Total Goals: 50  
> Categories: 8  
> Created: 2026-06-24

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## Category Index

| # | Category | Goals |
|---|----------|-------|
| 1 | Paid Social | 8 |
| 2 | Creative | 7 |
| 3 | Landing Page | 6 |
| 4 | Agent Teams | 6 |
| 5 | Analytics | 6 |
| 6 | Content & SEO | 6 |
| 7 | Acquisition | 6 |
| 8 | Strategy | 5 |
| | **Total** | **50** |

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## 1. Paid Social (Goals 1–8)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 01 | Launch a Meta Ads cold-traffic prospecting campaign | audience-segmentation, creative-testing, bid-optimization |
| 02 | Build a TikTok UGC creative testing system | creative-testing, data-analysis, intent-classification |
| 03 | Scale a winning ad set from $100/day to $1,000/day | bid-optimization, data-analysis, audience-segmentation |
| 04 | Create a retargeting architecture across Meta and Google | audience-segmentation, multi-agent-orchestration, rag |
| 05 | Build a lookalike audience expansion strategy | audience-segmentation, embedding-generation, data-analysis |
| 06 | Launch a YouTube pre-roll campaign for brand awareness | intent-classification, creative-testing, data-analysis |
| 07 | Build a LinkedIn B2B lead generation campaign | audience-segmentation, intent-classification, bid-optimization |
| 08 | Create a full-funnel paid social strategy (TOFU-MOFU-BOFU) | audience-segmentation, bid-optimization, data-analysis |

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## 2. Creative (Goals 9–15)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 09 | Build an A/B creative testing framework for DTC ads | creative-testing, data-analysis, reasoning |
| 10 | Create a hook-testing system for video ads | creative-testing, intent-classification, summarization |
| 11 | Design a creative brief generation agent | code-generation, summarization, rag |
| 12 | Build a UGC script generator for influencer ads | summarization, rag, reasoning |
| 13 | Create an ad copy variant generator | code-generation, summarization, intent-classification |
| 14 | Build a creative fatigue detection and rotation system | data-analysis, intent-classification, audit-logging |
| 15 | Create a multi-format creative adaptation pipeline | summarization, code-generation, data-analysis |

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## 3. Landing Page (Goals 16–21)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 16 | Audit and score a landing page for conversion | reasoning, rag, data-analysis |
| 17 | Generate landing page copy variants for A/B testing | summarization, creative-testing, code-generation |
| 18 | Build a conversion rate optimization (CRO) agent | reasoning, data-analysis, rag |
| 19 | Create a headline testing framework | creative-testing, data-analysis, reasoning |
| 20 | Build a post-click experience audit system | reasoning, rag, audit-logging |
| 21 | Create a landing page personalization engine | audience-segmentation, rag, memory-injection |

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## 4. Agent Teams (Goals 22–27)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 22 | Build a media buying AI agent team | multi-agent-orchestration, bid-optimization, data-analysis |
| 23 | Create a campaign strategy AI agent team | multi-agent-orchestration, reasoning, rag |
| 24 | Build a creative production AI agent team | multi-agent-orchestration, summarization, creative-testing |
| 25 | Create a performance analysis AI agent team | multi-agent-orchestration, data-analysis, reporting |
| 26 | Build a content marketing AI agent team | multi-agent-orchestration, rag, summarization |
| 27 | Create a growth hacking AI agent team | multi-agent-orchestration, reasoning, data-analysis |

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## 5. Analytics (Goals 28–33)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 28 | Build a marketing attribution model | data-analysis, reasoning, audit-logging |
| 29 | Create a customer LTV prediction system | data-analysis, embedding-generation, reasoning |
| 30 | Build a campaign performance reporting agent | data-analysis, summarization, rag |
| 31 | Create a cohort analysis and segmentation pipeline | data-analysis, audience-segmentation, reasoning |
| 32 | Build a real-time ad spend optimization system | data-analysis, bid-optimization, audit-logging |
| 33 | Create a funnel drop-off analysis agent | data-analysis, reasoning, rag |

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## 6. Content & SEO (Goals 34–39)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 34 | Build a content calendar generation agent | rag, summarization, reasoning |
| 35 | Create an SEO content brief generator | rag, web-search, summarization |
| 36 | Build a competitor content gap analysis agent | web-search, rag, reasoning |
| 37 | Create a blog post optimization agent | rag, summarization, code-generation |
| 38 | Build an email sequence generator | summarization, rag, intent-classification |
| 39 | Create a social media content repurposing agent | summarization, intent-classification, code-generation |

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## 7. Acquisition (Goals 40–45)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 40 | Build a lead scoring and qualification agent | intent-classification, data-analysis, reasoning |
| 41 | Create a churn prediction and prevention system | data-analysis, reasoning, rag |
| 42 | Build a product-led growth (PLG) activation agent | intent-classification, reasoning, multi-agent-orchestration |
| 43 | Create a referral program optimization agent | data-analysis, reasoning, audit-logging |
| 44 | Build an onboarding sequence optimization agent | intent-classification, rag, memory-injection |
| 45 | Create a win-back campaign automation agent | intent-classification, summarization, data-analysis |

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## 8. Strategy (Goals 46–50)

| ID | Goal | Primary Skills |
|----|------|----------------|
| 46 | Build a competitor ad intelligence agent | web-search, rag, summarization |
| 47 | Create a market positioning analysis agent | rag, reasoning, web-search |
| 48 | Build a GTM (go-to-market) strategy generator | rag, reasoning, summarization |
| 49 | Create a media mix modeling agent | data-analysis, reasoning, rag |
| 50 | Build a marketing performance benchmarking agent | data-analysis, web-search, rag |
