1. 63 percent of mobile visitors are lost before the second step of the booking form.
2. p75 mobile load time is 4.2 seconds on a throttled 3G profile.
3. 41 percent of inbound WhatsApp messages arrive outside 09:00-18:00 opening hours.
4. Of 3 chairs, 2 sit idle after 17:00 on weekdays.
5. Front desk re-types every booking into a paper diary, averaging 4 minutes per booking.
