1. 63 percent of mobile visitors lost before the second step of the booking form.
2. p75 mobile load time 4.2 seconds, on a throttled 3G profile (treatment landing page).
3. 41 percent of inbound WhatsApp messages arrive outside 09:00-18:00 opening hours.
4. 2 of 3 chairs sit idle after 17:00 on weekdays.
5. 4 minutes per booking, re-typed into a paper diary.
