1. 63 percent of mobile visitors are lost before the second step of the booking form (GROUND TRUTH A).
2. P75 mobile load time is 4.2 seconds on a throttled 3G profile (GROUND TRUTH B).
3. 41 percent of inbound WhatsApp messages arrive outside 09:00-18:00 opening hours (GROUND TRUTH C).
4. 2 of 3 chairs sit idle after 17:00 on weekdays (GROUND TRUTH D).
5. Front desk spends an average of 4 minutes per booking re-typing every booking into a paper diary (GROUND TRUTH E).
