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CONTENT / prose block: long-form text with no classes on it.

THIS IS THE SECTION THAT MATTERS FOR BLOG AND DOCS PAGES, and the one to copy
if you render Markdown, a rich-text field, or anything a CMS produced.

HOW IT WORKS. One class, .bw-prose, on the wrapper. Everything inside is bare
HTML: h2, p, ul, blockquote, code, pre, table. You do not put a class on any of
it, because content out of a CMS or a Markdown renderer does not have any.

If you are rendering a body field, that is exactly this shape:

    <div class="bw-prose">{{ post.body|safe }}</div>

(|safe only if you trust the source. If you do not, sanitise it first: brickwork
styles markup, it does not clean it.)

WHAT .bw-prose DOES NOT DO. It does not constrain where it sits or add a band.
It sets the reading measure (65ch), the vertical rhythm, and the type and colour
of every element above, from the same tokens the rest of the page uses. Wrap it
in a section if you want a band.

Every rule is written at zero specificity, so putting your own class on any
child beats the floor without needing !important.
{% endcomment %}
<section class="bw-content-section">
  <div class="bw-prose">
    <h2>What actually happens when an invoice goes late</h2>

    <p class="bw-prose__lede">
      Most late payments are not disputes. They are invoices that reached the
      wrong inbox, sat in an approval queue, or were simply forgotten by someone
      who fully intended to pay.
    </p>

    <p>
      That distinction matters, because the three causes need different
      responses and only one of them is a conversation about money. Chasing all
      three the same way is why chasing feels adversarial when it rarely needs
      to be.
    </p>

    <h3>The three causes, in the order they cost you</h3>

    <ol>
      <li><strong>Wrong recipient.</strong> The invoice went to a person, and the person left.</li>
      <li><strong>Stuck in approval.</strong> It arrived, it is queued, nobody has signed it.</li>
      <li>
        <strong>Genuinely disputed.</strong> Something about the work or the
        amount is contested. This is the rarest and the only one worth a call.
      </li>
    </ol>

    <blockquote>
      We assumed we had a collections problem. We had an addressing problem. Two
      thirds of what we were chasing had never reached a person who could pay it.
    </blockquote>

    <h3>What to change first</h3>

    <p>
      Send to a role, not a person: <code>accounts@</code> rather than a named
      individual who may have moved on. Then make the reminder schedule
      automatic, so the first nudge does not depend on anyone remembering.
    </p>

    <p>A minimal schedule that works for most businesses:</p>

    <pre><code>due_date - 7d   first reminder, friendly
due_date        due today
due_date + 3d   overdue, cc the account owner
due_date + 14d  final notice before escalation</code></pre>

    <h3>What each stage recovers</h3>

    <div class="bw-prose__table-wrap" tabindex="0" role="region" aria-label="Recovery rate by reminder stage">
      <table>
        <caption>Median recovery across 400 Northwind accounts, 2025 to 2026.</caption>
        <thead>
          <tr>
            <th scope="col">Stage</th>
            <th scope="col">Paid within 7 days</th>
            <th scope="col">Needed a call</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td>Before due date</td>
            <td>61%</td>
            <td>2%</td>
          </tr>
          <tr>
            <td>Due today</td>
            <td>19%</td>
            <td>4%</td>
          </tr>
          <tr>
            <td>Overdue, cc owner</td>
            <td>14%</td>
            <td>21%</td>
          </tr>
          <tr>
            <td>Final notice</td>
            <td>6%</td>
            <td>73%</td>
          </tr>
        </tbody>
      </table>
    </div>

    <p>
      The pattern is consistent: nearly two thirds of what you are owed can be
      collected before it is ever late, by an email nobody had to write. The
      rest is where a human should spend their afternoon.
    </p>

    <hr>

    <p>
      Further reading: <a href="/docs/reminders/">configuring reminder schedules</a>
      and <a href="/docs/predictions/">how late-payment prediction works</a>.
    </p>
  </div>
</section>